The brand Parajumpers stems from a collaboration of the company Ape and the Italian designer Massimo Rosetti. During a meeting in Anchorage (Alaska) came up with the idea of designing functional coats with a trendy touch. The idea was inspired by the very extreme conditions that are often present in the north. The parachute hook that comes with each coat of Parajumpers is a reference to the rescuers in Alaska under difficult circumstances.