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The history of Penninkhof


In 1964 the first Penninkhof shop was opened in Deventer. The shop was in the historic part of Deventer in a little old street called: Kleine Overstraat 35. In the first year, Penninkhof mode sold only leg wear, but after this first year we changed that in fashion for women. After 5 years of increasing success we decided to take the big step for opening a bigger shop in the middle of the center in Deventer. Until the end of the 80’s we focussed our stores on the daily women fashion.

A jovial atmosphere in our shops with an interior based on oakwood and warm colors. Big shops of a minimum of 800 m2 and multiple departments with even a bridal department.

In the beginning of the 90’s we choose to change the concept. In eight years of time our formula slowly changed. A more luxurious appearance with only exclusive brands, were women could wear the latest fashion and being exclusive. Also we decided to expand the formula of Andorra (Our shoe shop in Laren) with more shops, if the opportunity would pass by. This has resulted to three shoe shops with an image off their own.

On the internet we started in 2005. In that year we launched our website and we began to experiment with the opportunities of the internet. In the fall of 2010 we took the decision to open a web shop. The high quality demands for the webshop made the preparation time longer than expect. In the beginning of october 2011 we launched the web shop in the Netherlands. The success of the web shop made that we opened our french webshop ( and belgium webshop ( the end of february 2014 This expansion was followed by the introduction of our english webshop ( in april 2014. This introduction in different languages was given by the large number of clients from abroad who asked for a multi language shop to be able to visit our shop in a better way.

With the implementation of those changes there was continual one priority where we took the time to look at. A optimal atmosphere creating for our customers in all off the aspects and none of the concessions ………..of the quality standards that we offer the client.

Welcome on our web shop to see the results of continue anticipate the wishes of our clients.